Ginger’s Pet Rescue is dedicated to giving homeless dogs a second chance to find a loving home.
Ginger’s
Pet Rescue
The rebrand aims to capture the warmth, reliability, and community spirit at the core of Ginger’s Pet Rescue. Through a refreshed visual identity and voice, the goal is to create a cohesive experience across platforms. Making the brand more recognizable and aligned with the organization’s mission.
Objective
Challenge
The brand lacks consistency across platforms from social media, website, and in-person events. Making it difficult to present a unified and recognizable identity.
Team
Sana Mills
Duration
11 Weeks
Figma
Miro
Illustrator
Photoshop
InDesign
My Role
Research
Illustration
Visual Design
Tools
Solution
The new brand uses warm colors, clean typography, playful elements, and an inviting tone to reflect the heart of Ginger’s Pet Rescue.
Designed for a broad audience of dog lovers, the brand is consistent across digital and physical touch points social media, website, and events. It builds trust, enhances visibility, and honors the rescue’s purpose while creating space for future growth and community connection.
Ginger’s Pet Rescue began on January 11th, 2006, founded by Ginger Luke who rescued her first dog, Barney. What started as a personal mission has grown into a non-profit organization. Ginger’s Pet Rescue is committed to rescuing, fostering, and rehoming dogs in need.
Rooted in community and driven by compassion, the organization has helped thousands of dogs find loving homes.
Brand Story
Ginger’s Pet Rescue brand mark reflects the organization’s core values of unity, compassion, and reliability. The logo features a warm, minimal silhouette of a dog resting its head on a person’s shoulder that symbolizes trust, comfort, and mutual care.
This composition highlights the human-animal bond while visually communicating togetherness and connection. The primary brand mark serves as a welcoming symbol for adopters, fosters, and volunteers.
Brand Mark
Ginger’s Pet Rescue uses three types of typeface Rubik, Nunito, and Dita. Structured yet simple and friendly which ensures clarity and readability across multiple platforms.
Dita
Used for Ginger’s Pet Rescue Logo. Dita is a soft, rounded sans serif that combines freshness of display type. A testament to our reliability that reflects our friendly identity.
Rubik
Sans serif font family with slightly rounded corners. Great for headings to provide hierarchy and context
Nunito
A well balanced sans serif that looks simple, open, and approachable. Perfect for body text to convey need-to-know information because it communicates simplicity and straightforwardness.
Typography
Ginger’s Pet Rescue’s color palette reflects the heart of our mission bringing people and dogs together through trust, care, and connection.
Using a blend of warm and cool tones supports our brand values:
Warm hues like red, yellow, and pink express friendship, compassion, and joy, capturing the emotional bond between people and pets.
Cool hues like blue and deep green bring a sense of trust, stability, and authenticity, reinforcing our dependability as a rescue.
Together, these colors create a balanced, welcoming identity that mirrors the relationship shown in our logo. The palette feels approachable and uplifting.
Color
Inspired by our brand logo, Ginger’s Pet Rescue uses rounded, organic shapes layered with simple line art. The shapes are combined with the brand colors to create a cohesive look.
These patterns can be used for web, merchandise, social media, advertisements, and print materials. They are designed with unity and compassion in mind.
Brand Pattern
An extension of the brand’s warm, playful tone into everyday items like mugs, tote bags, and stickers.
Bold, minimal illustrations and a cheerful color palette bring joy and charm to each product, fostering connection and visibility.
Merch
Our environmental pop-up creates a warm, cohesive experience that reflects the mission to rescue, foster, and adopt at-risk dogs.
Each touchpoint builds trust, fosters emotional connection, and invites community engagement in a friendly and approachable way.
